I had talked about the importance of getting lots of back links to your site in one of my earlier articles. Back links are important for ranking well in the search engines. Back Link building is also called Off Page Optimization in SEO.
Now, sites that link back to your website and the page rank of those sites are important. Getting back links with irrelevant sites dont count with the search engines. It is a wasted effort. How do search engines decide about the relevance of the site pointing to your website?
Search engines consider the keywords used in the anchor text in linking back to your site. If your website is about money making than the anchor text: money making tips may be given more importance than the anchor text: recommended website.
Search engines also take into account the page title of the website linking to you. The website should be considered to be an authority site by a search engine like Google for the back link to get more importance.
In nutshell, you have to be careful in deciding about the websites that should link back to you. Those websites should be related to your sites niche. They should be considered as authority sites and the anchor text used to link back to your site should contain your site related keyword.
So, getting lots of back links from authority sites is what counts with the search engines. How to go about getting lots of back links from authority sites?
You must have heard about social book marking sites and how they work. Social book marking sites like digg, stumbleupon, furl, del.icio.us, propeller etc are considered as authority sites by search engines especially Google. Most of these social sites have a page rank of 6+.
Bookmarking your site on these social bookmark sites can get you tons of quality one way links. Many people visit these social bookmarking sites, so you can get many visitors in addition to back links as well.
Now, sites that link back to your website and the page rank of those sites are important. Getting back links with irrelevant sites dont count with the search engines. It is a wasted effort. How do search engines decide about the relevance of the site pointing to your website?
Search engines consider the keywords used in the anchor text in linking back to your site. If your website is about money making than the anchor text: money making tips may be given more importance than the anchor text: recommended website.
Search engines also take into account the page title of the website linking to you. The website should be considered to be an authority site by a search engine like Google for the back link to get more importance.
In nutshell, you have to be careful in deciding about the websites that should link back to you. Those websites should be related to your sites niche. They should be considered as authority sites and the anchor text used to link back to your site should contain your site related keyword.
So, getting lots of back links from authority sites is what counts with the search engines. How to go about getting lots of back links from authority sites?
You must have heard about social book marking sites and how they work. Social book marking sites like digg, stumbleupon, furl, del.icio.us, propeller etc are considered as authority sites by search engines especially Google. Most of these social sites have a page rank of 6+.
Bookmarking your site on these social bookmark sites can get you tons of quality one way links. Many people visit these social bookmarking sites, so you can get many visitors in addition to back links as well.
About the Author:
Mr. Ahmad Hassam has done Masters from Harvard University. He is interested in making money online. Discover A Social Bookmarking Software for Massive Link Building. Read About Web Traffic Machines!
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